If you want to know why you now spend the majority of your media time scrolling through online video on your phone,
it’s largely because of former YouTube CEO Susan Wojcicki, who has died aged 56 from cancer.
Eight years ago, she sat down with Fortune’s Jennifer Reingold and described the current state of television:
Viewership was 40% down from its peak. YouTube was already reaching more 18-34-year-olds than any U.S. TV network.
The future, Wojcicki said, would belong to individual content creators who had the power to amass
audiences on YouTube far in excess of those who sat in their living rooms every evening to watch primetime.
And we would consume this future on our phones, not on the big flat-screen your parents bought, she said.
So TV is probably one of the biggest markets, from ads, from subscriptions, from time spent, and if you look at the next generation
they are completely changing the way they watch TV. They don’t watch the TV as we knew it.
They watch … on their mobile phones, in their bedrooms, probably, and it’s completely different.”
Individual creators or influencers would replace studios and networks, she said: